Social Made Simple.
Tap into user-generated content with L&S Studio.
L&S Studio is a content creation network built to help brands produce high-quality, authentic user-generated content (UGC) at scale. Made up of creators across the Midwest, clients can turn to Studio for authentic social photos, videos and more - straight from their target audience.
Studio isn’t about influencers. It’s a network of creators who produce branded content through the lens of their own stories and experiences.
Studio isn’t about influencers. It’s a network of creators who produce branded content through the lens of their own stories and experiences.



Here's How it Works
L&S recruits, interviews and vets Studio creators, plus we handle all content coordination. For clients, it doesn’t get any easier than that.

Approve the Brief
Clients work with their L&S team to create and approve a brief, which we share with the Studio network.

Review the Work
After we select creators and share the assignment, clients have control over final content, providing revisions or feedback.

Take it Live
Once it’s final, the content goes to the client or L&S for posting. Clients own the content and can use it for organic social, paid media and more.
Roseville Sees 223% More Shares with Studio
With UGC itineraries and travel ideas, Visit Roseville has seen a 169% increase in views and 223% increase in shares vs. previous organic social reels.
Studio Content Leads to More Clicks
South Dakota Lottery promotes instant tickets with Studio, doubling conversions and earning more clicks.
Have Questions? Let's Talk
Wondering how Studio could work for you? Get answers to clients' most frequently asked questions, or contact us for more.
Is there a minimum commitment to use Studio?
Clients can use Studio as much or as little as they need. Most clients tap into Studio for monthly content while others go project by project. If you’re not a current L&S client, ongoing commitments are required to engage with Studio to ensure a level of service is provided to your brand.
What does pricing look like?
Studio work is priced out on a per-project basis, depending on how much and what type of content you’re looking for. Talk with the L&S team for more specifics on how Studio fits into your social budget.
Who owns the final content?
Once the content is approved, the client owns all rights to the final content.
Who posts the content?
Studio isn’t an influencer network. Content creators produce the work – they don’t post it. Instead, clients have ownership over the final content and post it on their social networks to retain control. We can also use Studio content for paid social placements in addition to organic posting.
How long does it take to get content?
Timelines can vary based on the scope of your project and how many creators are engaged. Typically, we tell clients to allow about 4 weeks for a Studio project, from the start of the brief to getting final files.
Why should my brand care about UGC?
UGC can be a valuable part of your social media marketing plan. And it’s not just for Gen Z. 77% of consumers are more likely to engage with content that feels genuine and relatable. 90% of consumers say authenticity is important when deciding which brands they like and support. And 79% of people say UCG highly impacts their purchasing decisions. While Studio won’t replace your paid media or organic social strategy, it can support it and provide valuable word of mouth marketing for your brand.
Studio is open to all L&S clients, with new clients accepted on a case-by-case basis. Get in touch to see if Studio could be right for you.
